Build your
GTM team,
without building it in-house.
GTM Wave gives growing companies the people, systems and execution they need to build and run their go-to-market — without the cost and complexity of building the function in-house.
Strategy without execution
A strong GTM plan still needs someone to turn it into consistent execution.
- Plans sit unused in shared drives
- No one owns turning strategy into campaigns
Too many vendors, no GTM owner
Different channels, different owners, and no one connecting the motion.
- Each vendor optimises its own metric
- CRM and follow-ups fall between the cracks
agency
freelancer
VA
who?
Hiring takes time
Building an in-house GTM function means hiring, onboarding and managing multiple capabilities.
- One hire cannot cover the full GTM motion
- New channels mean more people and management
Founder becomes the GTM system
When nobody owns GTM, campaigns, follow-ups and decisions keep coming back to the founder.
- Every GTM lever waits on the founder
- Growth slows when the founder steps away
Why GTM Wave
A complete GTM function, built around your business.
GTM Wave works as an extension of your company, not as another vendor waiting for a brief. We bring together the people, systems and execution required to build and operate your go-to-market.
Build
Turn direction into a working GTM system.
We build the ICP, messaging, campaigns, workflows, CRM structure and operating plan your GTM needs.
Run
Keep the motion moving every week.
Outbound runs. Content ships. Paid acquisition gets managed. Follow-ups happen. Reporting stays current.
Learn
Use the market to improve the motion.
Replies, conversions, campaign performance and customer signals feed back into what we do next.
The GTM OS
One operating system. Every GTM motion.
A connected system that brings strategy, execution, operations and learning into one continuous GTM motion.
Direction
ICP · Positioning · Offer · Priorities
Execution
Outbound · Content · Campaigns · Distribution
Operations
CRM · Data · Automation · Measurement
Learning
Signals · Insights · Decisions · Iteration
Feeds back into direction
The GTM model
You own the business. We run the GTM motion.
GTM Wave becomes the external team responsible for turning your commercial direction into a working GTM motion.
You make the business decisions. We build the systems, execute the work, measure what happens and keep improving the motion.
You own the business. We own the GTM operating loop.
How your GTM team works
From direction to execution. Every week.
Set the direction
We align on your audience, offer, priorities and what needs to happen next. Then we turn that direction into a practical GTM plan.
Build the system
We put the foundations in place: ICP, messaging, campaigns, CRM, workflows, tracking and reporting.
Run the motion
Outbound runs. Content ships. Paid acquisition gets managed. Follow-ups happen. Your GTM doesn't stop because your team got busy.
Learn and improve
We look at what is actually happening in the market. What's getting replies? What's converting? What's not working? Then we adjust the motion and run it again.
The goal is to keep your GTM moving.
What we run
One GTM team. Multiple parts of the motion.
The exact mix depends on what your business needs. The important part is that the work operates as one connected GTM motion.
Outbound & pipeline
Prospecting, cold email, LinkedIn outreach, follow-up and pipeline workflows built around your ICP.
Content & search
Content, SEO and distribution built around the problems your market is already searching for and talking about.
Paid acquisition
Paid campaigns managed around qualified demand, conversion signals and what the market is telling us.
GTM operations
CRM, data, workflows, reporting and feedback loops that keep the entire motion connected.
Your GTM team should work inside your stack, not around it.
We work across the CRM, outbound, data, automation, AI, content and paid acquisition tools that keep your GTM motion running.
Why this works
GTM Wave vs the alternatives
A direct comparison of how an external operating team compares to hiring in-house or running a portfolio of agencies.
Pricing
Choose your GTM team scope
GTM Core
Content & Search
For companies that need a consistent content and search motion without hiring the team internally.
- Blog and pillar content, written and published
- On-site SEO: keyword targeting and on-page optimisation
- Content calendar built around your ICP's search intent
- Monthly reporting on what's published and what's ranking
GTM Pipeline
GTM Pipeline
For companies that need prospecting and follow-up running every week.
- Cold email sequences, written, sent and managed
- LinkedIn outreach: connection and DM sequences
- CRM and follow-up tracking so nothing leaks
- Weekly visibility into what's going out and landing
GTM Pod
GTM Pod
A coordinated external GTM team running multiple acquisition channels as one motion.
- Content & SEO (everything in GTM Core)
- Outbound (everything in GTM Pipeline)
- Google Ads strategy and management
- Ad spend billed separately, based on your budget
- LinkedIn company page management
- GTM operations, reporting and weekly iteration
- One coordinated team
Each scope is designed around the amount of GTM capacity you need. We can expand the motion as your needs change.
Not sure how much GTM support you need?
Take the 60-second GTM fit check and find the right operating scope for where your company is today.
FAQ
The questions we get before every call.
It means we operate as your GTM team: strategy, planning, campaigns, content, outbound, paid, ops, and weekly iteration, without you having to hire a single full-time GTM lead, content person, or ops manager.
You set the business direction in a weekly check-in. We run the work. The output looks the same as if you'd hired a 3–4 person GTM pod, but the cost is roughly 1/10th and you skip the 3–6 month ramp-up.
Most clients see the first outbound touches and content pieces go live within 7 days of kickoff. Pipeline typically starts building by week 3–4 once enough data is in.
This is much faster than a new in-house hire because we already have the operating templates, sequences, and tooling pre-built. We plug into your stack and start moving.
100%. Every CRM record, every content piece, every campaign, every playbook lives in your accounts from day one. If you ever want to bring it in-house, you simply keep going.
There is no proprietary lock-in. We don't gate your data behind our dashboards or hold sequences hostage. This is your GTM motion, we just operate it for you.
An agency runs campaigns for you. We run the GTM motion. The difference shows up in three places:
1. Ownership. There's one team accountable for the number.
2. Feedback loop. Because we operate all the channels, the learning compounds across them, not stuck in silos.
3. Strategy + execution. Most agencies only do one. We do both, in the same team, every week.
About 2 hours a week, on average. One 30-min weekly check-in, plus async review of recommendations and approvals in Slack or Notion.
This is one of the most common things founders tell us they didn't expect — they were braced for 10+ hours a week of "managing the marketing person," and instead they get one short call and a clear dashboard.
Yes. Most clients start with GTM Core or GTM Pipeline, then upgrade to the GTM Pod once they've validated which channels are working.
We don't lock you into a 12-month contract. The standard is month-to-month after the first 90 days, because the work should earn the next month on its own.
Two things happen. First, we tell you early, usually within the first 4 weeks, with clear reasoning, instead of stringing you along.
Second, if it's genuinely not a fit, we refund the current month. The relationship ends on good terms and the assets you built stay with you. We've done this twice in the last year.
Build the GTM function you need. Without building it in-house.
Let's look at where your GTM is today, what's missing and what we could take off your plate.